• WE ARE

    A MEXICAN ENTERPRISE

    SPECIALIZED IN MARKETING

  • FOOD DIVISION

    The Food Division team has ample experience managing and distributing highly recognized branded products such as Spam, Skippy, Daily Foods, Peperidge Farm, Cashitas, and Sasson and effectively positioned them in the Mexican market.

  • HEALTH

    AND BEAUTY

    The Health and Beauty division specializes in offering Mexican women high quality brands to nuture their skin and enhance their beauty by bringing to market and supporting high quality global brands such as Bio Oil, Olay, CoverGirl, Max Factor and Carmex.

  • PHARMACY

    The Pharmacy division commercialize high quality medical prescription and OTC brands and products. Infant Formulas, Foot Care, Feminine Hygiene, Sexual Health are just some of the segments we covered with our partner’s brands such as Profoot, Summer’s Eve, Durex. Concerned about the health care of Mexican consumers, we constantly look for innovative and competitive product to meet our growing market needs.

  • HOME


    The home division is a recently launched sector that caters to home cleaning products. We currently have a solid relationships with Dr. Beckmann which is an internationally recognized market leading German manufacturer specializing in laundry and household products.

THE COMPANY

Sinax Corporation is a full service distribution company based out of Mexico specializing in mass consumer products.
Founded in 2002, Sinax Corporation today is one of the leading distributor companies in Mexico servicing the entire country.
In 2008, Corporación Bekax was launched to manage the distribution of food and pharmacy products.

OUR MISSION
Develop strong profitable strategic relations with specific manufactures which offer products that satisfy local market needs and bringing said products to market through brand specific specialized marketing and sales tactics coupled with professional logistics services in order to achieve brand recognition and growth in sales.
To be the best distributor in our region by offering second to none level of service across the board and the highest work and ethic standards in order to propel the products of our partners to market leading positions.

INFRASTRUCTURE
Sinax has a team of over 300 professionals in sales, marketing, customer service, finance and human resources. Our Distribution Center has a storage capacity of 4,500 m2.

EXPERTISE

MARKET ANALYSIS

Compilation of data from specific market sectors (supermarkets, pharmacies, retailers, etc.)

Pricing Analysis

Strategic planning and development of product launchings (positioning, pricing, promotion, etc.)

Identifying key market opportunities

COMMERCIAL STRATEGIES

Development of specific marketing and sales strategies per brand

Properly and timely implementation of strategies at the retail level

Elaboration, execution and the monitoring of Merchandising Plans

SUPPLY CHAINS

Overseeing the transportation of products from any international location to our own warehouse

Engaged in the harmonization of all permits and customs logistics for all imports

Inventory management and automated warehousing controls in our own facilities (receiving, labeling, re-packing, and shipping)

INFORMATION TECHNOLOGY

Detailed Market Reports

Optimized live specific sales statistics

Efficient monitoring of all accounts

OUR ADVANTAGES

Business Strategy
Sinax works hand in hand with its suppliers and customers in order to achieve the best specific strategy for an efficient distribution and proper positioning in the respective markets.

Relationships
Sinax has formed over the years strong relationships with its customers and valued suppliers through efficient and dynamic execution.

Experience
Over 36 years of working relations with well established companies such as P&G, Kellogg’s, Danone, and Reckitt Benckiser.

Approach
Our strategy is to focus on a limited number of suppliers with growth potential, where with our in –house expertise can develop a winning combination.

Our Team
Sinax has a solid base of professional team players with strong international experience with Multinational corporations.

Philosophy
Our business philosophy is to provide the highest level of service, to both our customers and suppliers, and to achieve the specific objectives set for each of the brands we manage.

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